The right marketing plan can significantly increase the value of your home. By any objective measure, we do more marketing for our properties than any other agent or team in Silicon Valley. Aaron works closely with the best marketing team in real estate, consisting of a graphic designer, copywriter, photographer, videographer, marketing manager, social media specialist, and a creative director to craft a message that highlights all of the best qualities of your home and neighborhood. Aaron has devised a strategic marketing plan with key aspects that have proven effective for his clients. Aaron prides himself on providing more exposure for our listings than any other agent, and it starts with extensive marketing.
CUSTOM PROPERTY WEBSITE
All of our listings are provided with a custom website featuring a professionally produced photo/video tour, a 3D tour, property information, a photo gallery, school information and property disclosures. Your website is completely customized, locally focused, and written entirely by our team specifically targeting local buyers.
Your home will be detailed in a full-color, professionally designed and printed multi-page brochure. This brochure will include multiple photos, engaging text, and a comprehensive list of features. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes start to blend together after seeing so many in a day.
ONLINE & SOCIAL MEDIA MARKETING
In addition to all of the free online marketing utilized by most agents, Aaron pays for Facebook, Instagram and Google ads to bring even more attention to your property. Our marketing team also includes employees with expertise in online and social media promotions to ensure your home receives maximum exposure across all platforms.
All of our homes are photographed by professional photographers who specialize in residential photography. Our photographers are far more experienced than other options on the market, and based on our experience, the quality of our photography has had a profound impact on the brochures and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of photography.
PROFESSIONAL QUALITY VIDEO
Agents often tout a National Association of Realtors®study that found that over 90% of buyers utilize the Internet as part of their home search. Given that this is true, shouldn’t your home get the best possible online presentation? It is worth a few moments to visit each listing agent’s property websites and ascertain their level of web sophistication and presentation skills.
3D VIRTUAL TOURS
To give buyers an immersive experience, we provide a 3D virtual tour to capture a three-dimensional representation of the home. With this feature, buyers can look at the floorplan from above, or move from room to room using their mouse. This helps potential buyers feel as though they are walking through the floorplan, allowing them to grasp the flow of the home and to appreciate its design and features.