• Aaron Derbacher

Online searches for single-family homes hits 4-year high

In May, 36 percent of saved searches created by Redfin.com users were filtered exclusively for single-family homes, up from 33 percent in February and the highest level its reached in four years. The metric is also a significant jump year-over-year from its rate at 28 percent in May 2019.

At the same time, searches for other types of homes like condos, townhouses and multifamily listings has dropped, and only 7.5 percent of Redfin searches during May excluded single-family homes, its lowest point in three years.

“People who were previously willing to share space with strangers in exchange for a nice view and a quick commute now want their own yards and home offices,” Redfin Lead Economist Taylor Marr said in a statement. “Flexible work-from-home policies have made this dream achievable for many house hunters.”

Not only are single-family homes in greater demand, but the size of the single-family home is expanding. During the first quarter of 2020 the median size of new single-family homes increased to 2,291 square feet from 2,252 square feet the previous quarter, according to the U.S. Census Bureau. TheNational Association of Home Buildersalsosaidit anticipates gains in home size over the next few quarters in response to the COVID-19 crisis.

Out of 28 metro areas analyzed by Redfin, Tampa, Florida, saw the greatest surge in searches for single-family homes, with 44 percent of saved searches filtering for single-family homes during the month of May, up by about 10 percent from February. Between February and May, Las Vegas, Boston, Seattle and San Jose, California, were the cities to gain the next greatest amount of saved searches for single-family homes, all rising by about 6 percent.

Nationally, saved searches for single-family home rose by about 2.8 percentage points during this time.

Similarly, Redfin agents say new markets are getting increased attention now too with more individuals working from home and not having to worry as much about commute times. Shoshana Godwin, a Seattle-based Redfin agent, said she’s received more interest in West Seattle because housing costs are relatively low and the lengthy commute into the city is less of a concern now.

“Before the pandemic, buyers wanted to be walking distance from the park,” Godwin told Lily Katz, Redfin data journalist and the study’s author. “But now they want their own private outdoor space so they don’t have to go to the park.”


*Personal opinion on in the recent surge in online views; I noticed it about 9 weeks ago... Redfin, Zillow and Trulia use algorithms essentially tracking consumers clicks, views and overall engagement. They determine "hot homes" and make predictive assumptions based on the millions of data points that are able to gather.

Previously, it would be typical to have 2,000 - 3,000 views. Now I am seeing homes that have 8,000 views. This is due in a large part to people are at home. Open houses are currently not allowed and there is no way of seeing a property other than online.

Homes that are getting that much exposure and attention have a done a few things right:

1) Price - The sellers have priced the home below market value.

2) Professional Photography

3) Video Tour

4) Staging

5) Custom Website

6) Sellers have vacated the house. Allowing for maximum showings.

With that being said, now more than ever online exposure matters. Contact us to find out how we sell homes faster and get our clients the most money.

2 views0 comments

Recent Posts

See All